Talkin’ Things provides smart
product solutions based on various
communication standards.

Each of them provides different benefits and allows for different types of consumer interactions. We help to select the right tools and provide concepts suited for brand’s needs.

NFC is the most advanced smart product technology. It is a part or RFID standard and is very commonly used for contactless payments or public transport tickets.

Main advantages:

  • Uniqueness - ability to identify every single product as unique allows for building consumer mechanics which reward for loyalty
  • No battery required - the tag sources energy from the RF field of the reader in the moment of scan
  • Brand protection - tag encryption allows for reliable product genuineness verification
  • Proof of purchase - 2-stage tags provide different communication and features when the package is sealed and when it has ever been opened
  • Exceptional user experience - just tap the product with the phone, no need to worry about lighting conditions or the focusing distance
  • Smart devices compatibility - the very same tag, that delivers consumer features may be used for interaction with smart retail devices or for traceability in logistics
How it works

Q&A:

Does NFC work on iPhone?
Yes. All iPhones models 7 and later are NFC enabled and may be used with Talkin’ Things NFC equipped smart products. On the other hand please note that not all NFC smart product solutions available on the market are iPhone compatible.

Does my consumer need to download an app to use NFC?
For Android phones one only needs to unlock the screen and tap the product to be redirected to a website or automatically launch a dedicated app. iOS, on the other hand, requires the NFC scan to be manually initiated by the user, thus the app is mandatory for this system.
For most solutions app offers better user experience and allows for more functionalities than web-based product interactions.
Talkin’ Things provides both dedicated consumer apps as well as SDK to implement full smart product features into the brand’s existing app.

Which phones do support NFC?
Nowadays most new smartphones support this technology, with exception of some low-end Android models.
Please find a list of NFC enabled phones here.

What is proof of purchase NFC tag?
Proof of purchase is Talkin’ Things patented solution. The NFC tag equipped with the additional loop is able to sense if the product is originally sealed or has ever been open. This is of a great value for anti refilling protection or for building loyalty supporting mechanics for brands.

How to scan NFC smart product with Android smartphone?
Make sure NFC is enabled on your device.
Unlock the phone.
If you have a dedicated smart product app launch it now.
Tap the back of your phone to the tag on the product. The antenna in Android smartphones is located usually next to the camera lens in the middle of the back cover.
The scan will be confirmed by a sound signal.
If the app was open it will perform the desired action, otherwise, the web browser will launch and redirect you to an appropriate website.

How to scan NFC smart product with iPhone?
Download the app as directed on the smart product.
Launch the app.
Initiate scan according to in-app instructions (it may be initiated automatically or you may need to touch the screen or shake the phone).
When you see „Ready to scan" system tab on screen touch the tag on the product with the top part of the phone frame.
The scan will be confirmed by sound signal and slight vibration.

Augmented Reality for smart packaging allows the product to be visual trigger and marker for various types of multimedia content. The label may come to life in form of video or 3D animation or may be a gateway to receive unique content.

Main advantages:

  • Easy implementation - usually does not require any changes in existing packaging or labels
  • Fun-factor - great for building consumer engagement
  • Availability - works on almost all modern devices
  • Interactivity - the AR experiences may have variable scenarios
  • Data collection - track consumer interaction with your products and analyst precise data - even including in-app choices an consumer emotions
How it works AR

Q&A:

Does AR work on any product or label?
As long as the design of product or label provides enough contrasting visuals elements the AR experience should work properly. However, there are many specific conditions that should be taken into account to provide consumers with the best possible experience. Please contact us for more detailed information.

Does the consumer need to download an app to use AR with my product?
For the best experience, the AR needs to be implemented in the mobile application. However, there is a limited possibility to display very simple AR experience directly via a web interface. But these web engines offer usually much less advanced features than expected by the present day consumers.

How the consumer may interact with the AR experience?
There is a number of different ways the consumer may interact with AR experience. Beginning from simple buttons on screen (e.g. for answering simple questions or selecting different parts of the experience), through integration with NFC too unlock AR features only after opening the product up to even variable scenarios sensitive to customer emotions (see example here: here).

Will an AR experience on my product work on both Android and iOS smartphones?
Yes. For our clients, we prepare software for both systems so all customers are able to get the same experience.

What type of content may be displayed inside AR experience?
The AR experience is not only limited to displaying animated 3D models. You can embed pictures, videos or even combine those in one experience. For our clients we design the AR content and experience scenarios to match the brand image and communication as well as to perform correctly on the given type of packaging.

Do I get data about consumers who use my AR?
All the smart packaging communication standards offered by Talkin’ Things are covered by one data management platform. Even if you choose to use e.g. NFC on one of your products and AR on the other you can still compare the campaign results within the single web-based Data Management Dashboard.
You can track the number of AR scans, time and location, various data such as device type, language and many others. With our solution, you get also precise data about the interactions the consumers inside the AR experience (e.g. how do they answer questions or if they smile during the experience or not).

Just take the photo of the product to be redirected to a website experience. This technology may be fully web-based. The machine learning and AI algorithms are used to recognize the product on photos taken in various conditions.

Main advantages:

  • Easy implementation - usually does not require any changes in existing packaging or labels
  • Simplicity - easy for the consumer
  • Fast to implement - relatively short implementation process
  • Availability - works on almost all modern devices
  • Data collection - track consumer interaction with your products
  • Web-based - the consumer does not need to download any apps
How it works IR

Q&A:

Does IR work on any product or label?
As long as the design of product or label provides enough distinctive visuals elements and colors to distinguish it easily form similar packages the IR should work. However, there are many specific conditions that should be taken into account to provide consumers with the best possible experience. Please contact us for more detailed information.

Does the consumer need to download an app to use Image Recognition?
No, the IR experience may be fully web-based.

What types of experiences may be provided via IR?
Web-based Image Recognition provides redirection to a pre-programmed URL, so any web-based experience may be linked to the product.

Will an IR on my product work on both Android and iOS smartphones?
Yes. While the solution is web-based and the recognition of the image takes place on our servers IR technology works on both platforms.

Does the consumer need network connection for IR to work?
Yes, the experience is web-based and the photos are being sent to Talkin’ Things cloud for actual image recognition process so the device must be connected to the internet for the IR to work.

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